Square Buys predictive analytics company Framed Data

March 17, 2016 2:22 pm | Updated 5 years ago.

In 2014, Square launched the Square Capital which was destined to provide simple access to funds for business to grow. In addition to it, the company has to decide if the company is capable of risk management and to provide them with the handiest tools to help them repay the loan.

So we can say that it is analytics to help businesses understand and predict customer involvement and will also suggest important marketing actions evaluating the data.

Square announced the takeover of Framed Data, a business that gathers data from companies and calculates and manipulates the growth of business and suggests actionable steps to be taken by the company for growth.

Framed Data was founded in 2013 and successfully built a product installed in machine learning to help companies to analyze the customer engagement and to suggest the required actions to be taken.

Source: http://vator.tv/news/2016-03-14-square-acqui-hires-predictive-analytics-company-framed-data

Date of Publication: March 14, 2016