January 2, 2016 8:21 pm | Updated 5 years ago.
Malware and Adware remain the critical security issues in the recent years. Over 16 million mobile devices were hit by malware in 2014 according to data from Motive Security Labs. To protect against such security breaches, Microsoft has announced a PUA (potentially unwanted applications) protection which segregates the unwanted application by default and stops them from running.
As the stakes are higher in an enterprise environment, PUA can have a devastating effect and hence trustworthy protection should be made mandatory. Microsoft has made available a new option which claims to stop PUAs. The company claims that enterprises using System Center Endpoint Protection or Forefront Endpoint Protection will have PUAs blocked at download and install time.
Potentially unwanted applications are difficult to detect whether they have been installed or not in the system, hence PUA protection is necessary as it automatically segregates these unwanted applications. Companies should frame policies and make employees aware that PUAs are not allowed.