March 10, 2016 6:14 pm | Updated 3 years ago.
Intel took another step into digitization of sports with the purchase of Israeli 3D video technology firm Replay Technologies.
Intel has always been aiming to find new technologies that can use its chips and has been working with Tel Aviv-based Replay. The company’s technology was part of Krzanich’s keynote at the Consumer Electronics Show in January. Sources tell that Intel invested $175 million to buy the Israeli firm
The Replay team will concentrate on upgrading its technology with Intel products to provide faster video processing and new features.
“Technology now plays an unprecedented role in sports … and we’re just getting started,” Wendell Brooks.
Intel objective is to develop out a completely new category of games and sports entertainment that it calls immersive sports, directed at both fans and athletes and coaches because of the ability to capture, analyze and share data.
In 2011 Replay got established and last month raised $13.5 million in funding.
In 2014 Replay won an Emmy award for its technical excellence with the New York Yankeesbaseball team.
Date of Publication: March 10, 2016