March 3, 2016 6:33 pm | Updated 3 years ago.
A data analytics tool to help advertisers and advertising agencies has been launched by Clear Channel Outdoor Americas called Clear Channel Outdoor Radar. This data analytics tool will assist advertisers to reach the target audiences and monitor the effect of Out-of-Home (OOH) campaigns. Clear Channel Outdoor Radar will help OOH to assimilate data into the marketing data ecosystem, providing organisations to record real-world behaviour and consumer habits.
Clear Channel Outdoor Radar is a solution, giving marketersa leverage to provide an end to end solution to customers by emphasizing the locations and inventories required for their specific needs. . It helps organisations to understand the specific audience segments and their taste and consumers and serve them accordingly. Recently, TOM Shoes used RADAR to calculate the impact of its OOH campaigns. Clear Channel a pioneer in OOH innovation and Place IQ’s is helping advertisers to understand customers at a much deeper level. These insights are helping advertisers to map the consumer’s journey to buy a product and address them effectively and efficiently.
Date of Publication: February 29, 2016