April 29, 2016 7:14 pm | Updated 5 years ago.
VirtusaPolaris announced the launch of BankConnect which will provide a more personalized customer banking experience. This solution which is powered by Adobe Marketing Cloud has been developed by Virtusa Corporation and Polaris Consulting & Services Ltd.
The VirtusaPolaris BankConnect provides a compact account list allowing users to have a panoramic view of their transactions with various financial institutions. The solution also gives a composite account application framework across products and channels. The site which is developed on Adobe Experience Manager consolidated with Adobe Target, Adobe Analytics, and Adobe Campaign will allow banks to give a signature experience to customers.
VirtusaPolaris in collaboration with some of its leading technology vendors has been assisting organizations to incorporate digital technologies to revamp their businesses and increase revenues. Frank Palermo of VirtusaPolaris mentioned that the BankConnect solution provides a reliable framework that can assist banks to administer personalized banking experiences for all its customers across all digital channels.
Date of Publication: April 20, 2016