Microsoft Enters into Alliance with Adobe

September 28, 2016 5:15 pm | Updated 5 years ago.

Microsoft entered into an alliance with Adobe to bolster the use of cloud computing tool among its client base. As per the deal, some of Adobe’s product will be linked to Microsoft’s customer relationship management tools. The new deal will help the makers of Adobe Photoshop   leverage Microsoft’s network on –demand data storage and processing technologies to run its web-based digital media and marketing software.

Microsoft also envisages on making Azure its preferred cloud platform for three of its most important services that consist of Adobe Marketing Cloud, Creative Cloud, and Document Cloud. On the other hand, Adobe will utilize SQL’s server and the machine learning services of Azure that is part of the Microsoft Cortana Intelligence Suite. The two companies also plan to collaborate with each other as Microsoft will develop the Adobe Marketing Cloud and plans on data integration to help the clients of both the organizations. According to the CEO of Adobe, Shantanu Narayen , Adobe and Microsoft will jointly implement the cloud horsepower and deliver end to end capabilities with a tremendous digital experience for its customers.



Date of Publication: Sep 27, 2016