Microsoft Achieves New Route to Success in the Field of Mobile Application

February 12, 2016 4:55 pm | Updated 8 months ago.

Microsoft plans to enhance its mobile footprint by entering into allegiance with seventy-four device makers in twenty-five countries. Word, Excel, PowerPoint, OneNote will be now clubbed with the Android devices as included in the agreement. Android devices like Samsung Galaxy X6, Sony Xperia Z4 have already embodied Microsoft’s apps and services.

Microsoft has identified that its strength lies in mobile apps rather than in mobile hardware. Thus, it plans to expand its applications on competitor’s devices. It has also pushed some of its apps like Outlook and Cortana to iOS devices. This could bolster Microsoft’s position in the apps market as the number of people using Office will register a rise.

According to Nick Parker, corporate vice president of Microsoft’s OEM division, revamping of various products is in the pipeline so that they can be made suitable to be used on other platforms. It has also acquired apps like predictor Swiftkey and managing software company Event Zero to augment its productivity apps.

Date of Publication: February 11, 2016