May 25, 2016 3:24 pm | Updated 8 months ago.
Mydia100 Communications Pvt. Ltd, joins the D2E Eco-system community as an execution partner, is a new age media solutions company that is engaged in developing Audio-Visual Content and Apps exclusively for mobile phones. Following the vision of a ‘Digital India’, Mydia100 envisages on developing apps to promote the Digital Literacy Drive.
Mydia100 has done pioneering work in production and creation of exclusive Apps which feature mobile-only videos in two segments, “Nice to watch” and “Need to watch”. These apps cover different genres and verticals and are available in Hindi and six other Indian regional languages, reaching out to nearly 90% of the Indian population. The objective is to develop videos ins the “Need to watch” bucket that will be entertaining and compelling instead of trying to lecture and sound preachy. Mydia100 has also done pioneering work in developing mobile video based Apps (with related content being updated at regular intervals) for individual clients, customized to their particular requirements.
HaHaHa App a multi-lingual comedy app currently available on the Android platform is free and the first of its kind in the Indian market. The other apps developed by Mydia100 consists of the “Khushhali” app aimed at the rural sector and Saheli mobile app which delivers a short entertaining and informative videos for pregnant women enabling them to access all relevant information about their pregnancy on their smartphones. The first client specific app designed and developed by the Mydia100 team is popularly known as Sahaj Mitr, providing critical updates to 30000 rural entrepreneurs associated with Sahaj E-Village Ltd.
Mydia100 offers an array of services in the media domain ranging from Strategic Consulting/Operational outsourcing for new investors in Media, to protect their investments and ensure that they earn dividends. Their basic strength consists of content creation and event ideation/production to creating contextual media solutions across media, tailor-made to the client’s needs. Mydia100 is also behind the conceptualization of a unique way to celebrate 100 years of Bengali Cinema.