September 28, 2016 5:21 pm | Updated 6 months ago.
The social media company Twitter Inc has received propositions and is engaged in dialogue with some technology firms. Following this piece of information the shares of Twitter Inc soared up. The companies that are planning to bid for Twitter are Google, Disney and Salesforce. The San Francisco-based social media company is at the receiving end following speculations of the takeover.
In order to augment its revenue, Twitter entered into an alliance with NBA in July this year giving exclusive rights to the company to stream videos and exclusive shows. This deal will not automatically bring about a growth in Twitter’s revenue immediately but will definitely increase its brand visibility. Twitter’s profit potentiality is attracting possible bidders.
Salesforce, the cloud computing firm envisages on optimizing with the customer data based management software of Twitter. On the other hand, Google can leverage the support of its advertising platform to drive user growth and increase advertising opportunities. Disney is focusing on Twitter’s strength consisting of its real-time feed and its efficiency in live-streaming videos.
Date of Publication: Sep 27, 2016